PRIVACY POLICY

Steady Horse LLC ("we," "us," or "our") is committed to protecting the privacy of users of our Services. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what choices you have. By using any of our Services, you consent to the data practices described here.

This policy applies to all Steady Horse platforms including steadyhorse.com, login.steadyhorse.com, billing.steadyhorse.com, steadyhorsetraining.com, thegreatesthorseman.com, the Unbreakable Bond App, and all in-person services offered under Steady Horse Training or Grace Ranch.

1. Information We Collect

Personal Information: Name, email address, phone number, billing and shipping address, and account login credentials.

Payment Information: Collected and processed by PCI-DSS compliant third-party processors (Stripe, PayPal, Klarna, Affirm). We do not store your full payment details — only the last four digits for internal reference.

Enrollment and Activity Data: Enrollment tier, enrollment dates, course completion, coaching attendance, community activity, video submissions, and participation data used for guarantee verification.

Coaching Records: Session notes, horse-specific training records, progress tracking, and coach observations created in the course of delivering coaching to you.

Platform Activity: Interactions with our websites and app including accessed features, viewed content, session data, and timestamps.

Device Information: IP address, browser type, device model, operating system, and unique device identifiers.

Location Data: If you enable location services for the Unbreakable Bond App or attend in-person events.

Communications and Recordings: Records of support communications, sales calls, coaching calls, group sessions, webinars, and video submissions, in accordance with Section 9 of our Terms and Conditions.

Acceptance Records: The date, time, IP address, and Terms version associated with your acceptance of our Terms and Conditions at checkout, retained as evidence of agreement.

Horse and Health-Adjacent Information You Choose to Share: Members frequently discuss injuries, physical limitations, confidence, fear, and personal circumstances during coaching. We do not require this information in order to deliver online coaching, and we are not a healthcare provider, so this information is not protected health information under HIPAA. In-person services are the exception: the In-Person Training Policy requires every participant to complete a medical disclosure of any condition, medication, injury, or pregnancy that could affect safety around horses before entering a working area or mounting a horse, and participation is refused where it is not provided. That disclosure is used only for participant safety, is seen only by the staff running your event and by emergency responders if needed, and is retained as described in Section 9. For everything else, please share only what you are comfortable sharing, and note that group coaching sessions are not confidential (see Section 8 of this Policy).

In-Person Event Information: For in-person lessons, clinics, workshops, and the Send Your Horse Program we collect your signed liability release and assumption of risk, the medical disclosure described above, emergency contact name, relationship and phone number, the name and signature of a parent or guardian for any participant under 18, and records relating to any horse you bring, including negative Coggins results, vaccination records, your veterinarian and farrier contact details, and any care given while the horse is with us.

Voluntarily Provided Information: Any additional information you choose to share through community posts, profile settings, or direct communications.

2. How We Use Your Information

We use your information to:

• Operate, maintain, and improve the Services
• Personalize your experience with relevant content
• Process payments and prevent fraudulent transactions
• Deliver coaching services and manage your enrollment
• Generate coaching summaries and progress insights to support your coaching relationship
• Send service updates, account notices, renewal reminders, and promotional communications (opt-out available for promotional messages)
• Monitor engagement and proactively reach out when a member may need support
• Verify participation records for earnest effort guarantee and refund requests
• Use recordings and submitted content as described in Section 9 of our Terms and Conditions
• Respond to and defend against payment disputes and chargebacks
• Comply with legal obligations and enforce our Terms and Conditions, including collections activity

3. How We Share Your Information

Service Providers: Hosting, analytics, email, telephony, customer support, and payment vendors, under contractual confidentiality obligations.

Payment Processors: Stripe, PayPal, Klarna, and Affirm for secure transaction handling.

Coaches and Staff: Your assigned coach and authorized team members have access to your participation records, coaching history, and platform activity to support your coaching relationship.

Advertising Platforms (Meta and Google) — what we actually send. To measure advertising performance and to build and target audiences, we share event data with Meta and Google. This includes:

• Hashed identifiers derived from your email address, phone number, and first and last name. Hashing obscures these values in transit, but they are matched by the platform to an existing advertising profile. They remain personal information and are not anonymous.
• Your IP address and browser user-agent string, which are transmitted in unhashed form.
• Advertising cookie identifiers (such as Meta's _fbc and _fbp values) associated with your browser.
• The event itself — for example that a registration or purchase occurred, and its value.

We do this so we can tell which advertising actually works. If you would prefer we did not include your data in this sharing, submit the support form at support.steadyhorse.com and we will exclude you.

Legal Authorities: When required by law, court order, subpoena, or in connection with legal proceedings.

Collections Agencies: In the event of payment default, account and balance information may be shared with third-party collections agencies.

Card Networks, Issuing Banks, and Dispute Platforms: Where you initiate a chargeback or payment dispute, we submit evidence of your agreement and of your use of the Services to the payment processor, the card network, and your issuing bank. That evidence may include your name and email address, your order and acceptance records, the IP address and timestamp of your acceptance, login and content-access logs, session attendance records, and our correspondence with you.

Emergency Responders, Veterinarians, and Farriers: In a medical or equine emergency we may share your emergency contact details, the relevant part of your medical disclosure, and your horse's health and treatment records with emergency medical services, an attending veterinarian, or a farrier, only as needed to obtain care.

Business Successors: In the case of a merger, acquisition, or sale of assets, your information may be transferred to the successor entity.

Responding to public statements: Where a member with an outstanding balance or unresolved dispute makes a public statement about their account, we may respond publicly with accurate factual information reasonably necessary to correct the specific claim made. Such a response will not disclose health information, personal circumstances shared in coaching, or information about any other member.

We do not sell your personal information for money. The advertising data sharing described above is nevertheless treated as a "sale" or a "share" for cross-context behavioral advertising under California law, and as "targeted advertising" under Texas, Colorado, Connecticut, Virginia and similar state laws. You may opt out at any time by submitting the support form at support.steadyhorse.com, or steadyhorse.com/contact-us if you are not a student, and selecting the privacy option. We also honor Global Privacy Control and other recognized universal opt-out signals sent by your browser. A "Do Not Sell or Share My Personal Information" footer link is being added to our sites; until it is live, the form is the route. Opting out is forward-looking: it stops future sharing, but it does not delete data Meta or Google have already received, which you can manage through their own advertising settings.

We do not knowingly include the personal information of anyone under 18 in this sharing, and we do not build advertising audiences from participants under 18. Where an account is held by a parent or guardian on behalf of a participant under 16, only the account holder's own information is included.

4. AI-Assisted Features

Some Steady Horse features use artificial intelligence to generate summaries, insights, drafts, or suggestions. Where you use these features, the inputs you provide — and, where relevant, your coaching records — may be transmitted to third-party AI providers for processing so that a response can be returned to you.

• We use AI providers under agreements that prohibit them from using our data to train their general-purpose models.
• We do not use your personal coaching records to train models we make available to other customers.
• AI-generated output is supplementary and may be inaccurate. It is not professional coaching, veterinary, or medical advice.

If you would prefer that your content not be processed by AI-assisted features, submit the support form at support.steadyhorse.com. Opting out turns those features off for your account. It does not affect your access to coaching, courses, community, or any other part of the Services, and it does not create an entitlement to a manually produced equivalent, a reduced rate, or a refund.

5. Text Messages (SMS)

Where you provide your mobile number and agree to receive text messages, we may send you account, appointment, session reminder, and promotional messages.

• Message frequency varies. Message and data rates may apply.
• Reply STOP to any message to opt out. Reply HELP for help, or submit the support form at support.steadyhorse.com.
• STOP stops all text messages from that number, including appointment and account texts, not only promotional ones.
• Opting out of text messages does not affect your access to the Services and does not opt you out of email. Where you have opted out of texts, we will send required account notices, including failed payments, renewal notices, and notices of delinquency or collections, by email and by phone to the details on your account, and you remain responsible for keeping those details current.
• Consent to receive marketing text messages is not a condition of purchase.
• We do not sell mobile numbers, and we do not give your mobile number to any third party for that third party's own marketing. A hashed form of your phone number is sent to Meta and Google for advertising measurement and audience matching, as described in Section 3; you can opt out of that sharing at any time.

6. Data Security

We take commercially reasonable measures to protect your data from unauthorized access, alteration, disclosure, or destruction. All payment transactions are processed by PCI-DSS compliant third-party processors. Your full payment details are never stored on our servers and are not visible to our staff — only the last four digits are retained for reference.

If we become aware of a breach of security that has compromised your personal information, we will notify you and any regulator required by law without unreasonable delay and within the period required by applicable law, and we will tell you what happened, what information was involved, and what steps we are taking.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Payment Methods and Processing Fees

We accept credit or debit card (Visa, Mastercard, American Express, Discover), ACH bank transfer (Coaching Programs and VIP Club only), buy-now-pay-later services such as Klarna and Affirm, and PayPal.

A 3% processing fee applies to card and PayPal payments for Steady Horse Training purchases (clinics, workshops, lessons and other in-person services), itemized at checkout. Coaching Programs, the Steady Horse Club, VIP Club, and store purchases do not carry a processing fee. ACH payments never carry one. Payment methods and fees are set out in full in Section 6 of our Terms and Conditions, which governs if this summary and the Terms ever differ.

Third-Party Provider Responsibility: Refund approvals from Steady Horse do not automatically cancel your repayment obligations with Klarna, Affirm, or PayPal Credit. You remain bound by their repayment terms, late fees, and interest charges.

8. Recordings, Media, and Confidentiality

Recording of sessions, the separate consent required for marketing use, and how to withdraw that consent are described in Section 9 of our Terms and Conditions. In summary:

• Calls and sessions may be recorded. Your agreement to our Terms and Conditions is your consent to this; recording is not separately announced at the start of each call.
• Recordings are used for quality assurance, coaching delivery, and internal purposes.
• We will not use your voice, image, or submitted content in external advertising unless you have separately agreed — by signing a Participation Agreement containing the Recording and Media Consent section, or by giving a separate written media release.
• Video you submit through the Video Review Channel may be reviewed on camera by Noah Tillman-Young or coaching staff, and that review may be shown inside the Steady Horse community. This internal community use is part of the coaching service itself and applies to all Coaching Program students, as described in Section 9.3 of our Terms and Conditions. It is separate from, and not covered by, the external advertising consent above. If you do not want a submission shown to the community, say so when you submit it and we will review it privately.
• In-person events are the one exception to the advertising rule, and it is narrow: by attending an in-person lesson, clinic, or workshop you consent to appearing incidentally in group and general-venue photography and video, as described in Section 9 of the In-Person Training Policy. We will not make you the individually identifiable, featured subject of external advertising without your separate written consent, and you may tell the event lead on arrival if you prefer to be kept out of featured footage.
• You may withdraw marketing consent at any time through the support form at support.steadyhorse.com.

Group sessions are not confidential. Because coaching calls and community spaces involve other members, information you share in them may be seen and heard by those members. Please use discretion.

9. How Long We Keep Your Information

The periods below are the maximums we work to. We do not currently run an automatic purge, so records may be held up to these limits rather than deleted the moment a period ends. You can ask us to delete your information at any time under Section 10.

• Account and enrollment records: for the life of your account and up to 7 years after closure, to meet tax, accounting, and legal obligations.
• Payment and transaction records: up to 7 years.
• Coaching records and session notes: while your enrollment is active, and up to 7 years after it ends, matching the period for account and dispute records.
• Call and session recordings: up to 3 years, unless retained longer as part of a coaching library you have consented to, or unless the recording or an excerpt of it is used in marketing under a media release you have signed, in which case we retain it for as long as that material remains in use, and afterwards as evidence of your consent. Withdrawing marketing consent under Section 8 stops new use from that point; it does not require us to recall material already distributed or served by third-party platforms.
• Marketing contact data: until you unsubscribe or ask us to delete it.
• Platform activity, device, and location data: 24 months from collection, after which it is deleted or aggregated so that it no longer identifies you.
• Advertising event data shared with Meta and Google: retained by us for 24 months. Retention by those platforms is governed by their own policies and is outside our control.
• Inputs processed by AI-assisted features: retained by us only as part of the coaching or account record they belong to, and by our AI providers for no more than 30 days for abuse monitoring, after which they are deleted.
• Acceptance and dispute-evidence records: up to 7 years.

If your enrollment lapses, your account may be reset. Course progress can be zeroed out and community points can be lost. That reset is not reversible, and it is separate from the retention periods above, which govern the underlying records we hold rather than what you can see in the platform.

We may retain information for longer where required by law or where it is necessary to establish, exercise, or defend a legal claim.

10. Your Privacy Choices and Rights

You may:

• Access or correct your personal information through the support form at support.steadyhorse.com
• Request deletion of your account data, subject to our legal retention obligations and any outstanding financial obligations
• Request a copy of the coaching history held about you. Live access to your coaching history inside the platform ends when your enrollment ends, so we recommend requesting an export before you cancel, while the record is complete and easiest for us to produce. After cancellation you may still request a copy for as long as we retain the records under Section 9, and we will provide what our systems are able to produce from what we still hold.
• Opt out of promotional email at any time via the unsubscribe link in any email
• Opt out of text messages by replying STOP
• Opt out of advertising data sharing with Meta and Google through the support form at support.steadyhorse.com
• Disable location tracking via your device settings
• Manage cookies through your browser settings and our cookie banner (see our Cookie Policy)

To make a request, submit the support form at support.steadyhorse.com selecting the subject "Privacy Request." We will verify your identity against the information on your account before acting, and we will respond within 45 days. Where a request is complex or we have received several from you, we may extend that period by a further 45 days, and we will tell you why before the first 45 days expire. We will not discriminate against you for exercising any of these rights.

Appeals. If we decline your request, you may appeal by replying to our decision or writing through the support form at support.steadyhorse.com with the subject line "Privacy Appeal." We will decide your appeal and tell you the outcome in writing, with our reasons, within 60 days. If we deny your appeal, you may submit a complaint to your state Attorney General; Texas residents may do so at texasattorneygeneral.gov.

Residents of states with comprehensive privacy laws (including California, Colorado, Connecticut, Texas, Virginia, and others) may have additional rights, including the right to know what personal information we hold, the right to request deletion or correction, the right to opt out of targeted advertising, and the right to appeal a decision we make about your request. To exercise any of these rights, or to appeal, submit the support form at support.steadyhorse.com with the subject line "Privacy Request."

11. Students Outside the United States

Steady Horse has students around the world. Our systems are operated in the United States, so your information is transferred to, stored in, and processed in the United States, which may not offer the same protections as the country you live in. By using the Services you consent to that transfer.

If you are in the United Kingdom, the European Economic Area, or Switzerland, we process your information on these bases: to perform our contract with you (delivering coaching, courses, events, and support), to comply with a legal obligation (tax and accounting records), with your consent (marketing email and text, advertising cookies, and the advertising data sharing in Section 3), and for our legitimate interests (securing the platform, preventing fraud, and defending payment disputes). You have the rights to access, correct, delete, restrict, object, and port your information, the right to withdraw consent at any time, and the right to complain to your national data protection authority. Submit a request through the form in Section 14.

If you are in Canada, you may access and correct your information and withdraw consent to marketing at any time through the same form.

We do not currently maintain an EU or UK representative. Where you believe that affects a right you are trying to exercise, tell us in your request and we will deal with it directly.

12. Children's Privacy

Our Services are not intended for independent use by anyone under 16. We do not permit anyone under 16 to create an account, hold an individual login, or provide information to us directly.

A participant under 16 may take part only as part of a parent or guardian's enrollment, as described in Section 3.3 of our Terms and Conditions. In that case the parent or guardian creates and controls the account, provides any information about the child, consents on the child's behalf to our collection and use of that information, and may review it or request its deletion at any time by writing through the support form at support.steadyhorse.com. We do not issue a separate community login, build a marketing contact record, or create an advertising audience entry for any participant under 16. Where a participant is under 13, we obtain the verifiable consent of a parent or guardian before collecting any information about them and we collect only what is needed to deliver the service and keep them safe.

Users aged 16 to 18 must have permission from a parent or legal guardian, who accepts these terms on their behalf.

If you believe information about a child has been provided to us outside this process, contact us immediately through the support form at support.steadyhorse.com and we will delete it.

Users between 13 and 18 must have permission from a parent or legal guardian.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be reflected in the Last Updated date above and material changes may be communicated via email or in-app notification. Continued use of the Services after any update constitutes acceptance of the revised policy.

14. Contact

How to reach us

There is one way to contact us that we guarantee gets seen, and it is a form.

Submitting the correct form is the only method that puts your message in front of our team with a record attached. We read email, voicemail, and text where we can, and we usually reply, but we cannot guarantee that a message sent any other way will be seen or acted on, and replies to automated emails and automated text messages frequently are not.

This matters for anything with a deadline. A refund request, a cancellation, a withdrawal of marketing consent, a privacy request, or any formal notice under these terms is effective only when submitted through the correct form above, or sent by mail to the postal address below. A message sent another way does not start any clock, does not preserve a deadline, and does not constitute notice.

Privacy requests must be submitted through the form, selecting the privacy request option. A privacy request sent by email or text does not start the 45-day clock in Section 10.

Steady Horse LLC 5475 County Rd. 401 Floresville, Texas 78114

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